Why us?

Ayurveda and other ancient Indian sciences like Unani and Siddhas have existed from thousands of years. Our ancestors have all benefitted from its wisdom.

So much that, Sushruta is known to be the first surgeon in the world. Yes, Sushruta's treatise provides the first written record of a forehead flap rhinoplasty, a technique still used today to reconstruct a nose.

Ayurveda works in a very subtle way, it transforms and refines the root cause of the symptoms in the body and not just symptom.

The ailments of our modern lifestyle are pre-dominantly due to lack of balance or due to excess of something (excessive sedentary lifestyle, imbalanced sleep etc). And Ayurveda is perfect to balance out the extremes in our life.

The concept of Ayurveda is based on universal interconnectedness (यत पिंडे तत ब्रह्माण्डे), and that is what our products do - take you closer to nature so that the inner refinement happens by itself.

‘Chemicals react differently with each other’, is the most basic axiom we know from our chemistry classes. It goes true with food as well, because at the fundamental level it's all chemical and biochemicals reactions which happen in our body.

Imagine consuming milk with lemon, immediately the milk will become acidic and the caesins will clump together, making it harder to digest in body resulting in gas, acidity and heartburn. 

Even at the individual active ingredient level, there are lot of scientific studies on how one element prevents the absorption of another leading to deficiency if such pairing is done for long time. These are typically called as anti-nutrients. E.g.: It is observed that Oxalates in green leafy vegetables can bind to calcium and prevent its absorption. Wrong pairing and antinutrients can cause food to act as poison instead of medicine. 

At ‘Of The Mountains’, we carefully study the food pairing and functionally integrate wholesome and varied ingredients into our superfood mixes to provide you holistic nutrition. 

Research has to be fundamental to every company or business or product. Because that is the only way to know more, refine ourselves and excel.

We believe that modern sciences with it's clinical and research framework can helps us better categorise and study the symptoms.

Every product of 'Of The Mountains' is created after a thorough research based on scientific papers and clinical research of the active ingredients.

Why is it important to source locally?

Well, firstly our body is more comfortable to the ingredients available locally because it grows in the same weather and environmental parameters that we exist. 

Secondly, for its economic impact. You would want your purchases to benefit the farmers and local vendors from India to whom you feel connected.

So what happens when the Indian farmers are better off? Their access to information & education improves, their ability to understand modern tools and techniques improves - and finally that benefits us and the country by improving the yield of the farms or by bringing in more efficiency.

Simple actions of yours can have huge social impact on our farmers and the country as a whole.

When a manufacturing process is commercialised - the main focus is on more bulk production and cost saving because the manufacturing is done in large volumes.

So there is more wastage, more energy input and lot of excesses, which is not there when you switch to a smaller and sustainable manufacturing.

Goodness of the product is retained when each of them are produced with utter care, diligence and as a responsibility to do better to the consumers, unlike in the bulk commercial production.